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Turning Point – Trade Show Executive

Originally published in Trade Show Executive, Jan 2014 Issue Show organizers and exhibitors spend an extensive amount of time attracting attendees who have previously attended an event or are likely to...

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The Value of Virtual Communities in a Face-to-Face Industry

Originally published in Trade Show Executive, Apr 2014 Issue There is no doubt in the minds of any of us in this industry that coming together face-to-face to start new business relationships and...

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4imprint Explains Marketing Attribution

Originally posted by 4imprint here. This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed. Source:...

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Turning Point – Trade Show Executive

Originally published in Trade Show Executive, Jan 2014 Issue Show organizers and exhibitors spend an extensive amount of time attracting attendees who have previously attended an event or are likely to...

View Article

Image may be NSFW.
Clik here to view.

The Value of Virtual Communities in a Face-to-Face Industry

Originally published in Trade Show Executive, Apr 2014 Issue There is no doubt in the minds of any of us in this industry that coming together face-to-face to start new business relationships and...

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IAEE Awards Spotlight on Outstanding Achievement in Marketing & Sales Award...

By Mary Tucker, Sr. PR/Communications Manager As a talented professional with 25+ years in the industry, Ellen Schwartz, Vice President, Sales & Marketing, Los Angeles Convention Center, AEG...

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Social Media at Work: Do the Pros Outweigh the Cons?

Originally published by Lindsey Pollak 21 October. Truth: Social media at work is an integral part of many of your employees’ days. According to a Pew research report, employees are using social media...

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Platform Overload—Choosing the Right Social Media Sites for Business

Originally posted by 4imprint Choosing the Right Social Media Sites for Business First came the inaugural class of social media platforms: Facebook®, Twitter® and LinkedIn®. Then came the second wave:...

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Your Guide to 2017’s Top Executive Promotional Products

Originally posted by 4imprint Executive promotional products are a great way to not only look good to execs, but to make them look good as well. To get an idea what corporate giveaways will really win...

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LinkedIn Profile Killers That Make Employers Ignore You

Posted March 7, 2018 | By: Dawn Rasmussen This post has been reposted with permission from the author, Dawn Rasmussen.  LinkedIn profile killers lurk everywhere. Unfortunately, a lot of people don’t...

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Insights from IAEE Women’s Leadership Forum

Orginally published on 23 May 2018 by T3 Expo There is no question that the slogan “The future is female” is making an impact on women of all ages this year. A few weeks ago, the IAEE’s Women’s...

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Should You Connect on Social Media with Co-Workers?

Posted January 9, 2018 | By: Dawn Rasmussen This post has been reposted with permission from the author, Dawn Rasmussen.  Connecting on social media with co-workers can be some of the most rewarding...

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2018 Art of the Show Competition Winners: Show Promotion Website, Social...

IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing...

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Workplace Distractions

Originally published by 4imprint on September 28, 2015 Interruption overload—How to minimize distractions at work We’re all living in a disruption society. Hundreds if not thousands of new email...

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